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Michael R. Taaffe, Principal Investigator


Process Management of New Product Development Projects: An Application to Stochastic Network

Research Group

Devesh Verma, Graduate Student Researcher

There is growing pressure on firms to accelerate the development and launching of new products. Consequently, firms are faced with the problem of managing many concurrent new product development projects that place competing demands on shared human and technical resources. This problem is further compounded by the uncertainty inherent in product development. This study aims at developing and implementing a modeling framework for analyzing product-development time in organizational units pursuing multiple concurrent non-unique projects using shared resources. The modeling framework is conceptually founded on a process view of the development projects. Each project involves unique challenges that require unique solutions. However, many tasks and sequences of tasks are the same across projects. Process management of product-development projects exploit similarities through standardization and continuous improvement without destroying creativity. This framework makes it possible to reveal the structure of the development process, identify and assess ideas for reducing development times, and achieve a balance for an organizational unit's capacity and workload.