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Yue_C

Research Abstracts Online
January 2009 - March 2010

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University of Minnesota Twin Cities
College of Food, Agricultural, and Natural Resource Sciences
Department of Horticultural Science

PI: Chengyan Yue

Consumer Preferences for Flowers as Gifts

The main objective of this research is to find out what motivates younger and older consumers to purchase flowers or substituting commodities as gifts and how these motivations vary between different age segments. Surveyed data is analyzed using Stata software. The difference between older and younger consumers’ psychological and emotional responses to different gifts and their socio-demographics, attitudes towards flowers, geographical location effects, and lifestyles are measured and compared.